| Marketing |
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This spot should win an award. While not totally original, it
is especially well done, with an excellent sound track.
This is a feel-good advertisement that is quite effective.
These days, it's easy to see how people feel about an ad. All
you need to is go to YouTube, see if it is posted already, and
see what people have to say about it.
(As an aside) - imagine - we can see an ad, critique it, see it
over and over, and send it to others , if we so choose.
Truly, this is a marketer's dream come true.
Click on the image at left to see the Amex commercial.
is especially well done, with an excellent sound track.
This is a feel-good advertisement that is quite effective.
These days, it's easy to see how people feel about an ad. All
you need to is go to YouTube, see if it is posted already, and
see what people have to say about it.
(As an aside) - imagine - we can see an ad, critique it, see it
over and over, and send it to others , if we so choose.
Truly, this is a marketer's dream come true.
Click on the image at left to see the Amex commercial.
I use Roku. That's the box that costs $100 that wirelessly
downloads Netflix films to your TV. Last year, the service added
Amazon movie rentals for $1 less than cable, typically.
Now they have just added a host of 'apps' (just think how Apple
dominates our thinking now!). These include services like
Pandora and access to my Facebook and Flickr photo albums.
More exiting to me is a growing host of content - dozens of video
podcasts on technology, news analysis, entertainment.
This means that the promise of 'narrowcasting' - programming
for small audiences who highly value specific content - is really
arriving. I can watch or listen to this programming on my
computers or television sets (and without a doubt soon on my
phone).
The opportunities for enjoying (and sometimes paying for)
content that really interests me is growing. And producers of this
content can now earn a living from an audience willing to pay for
unique services.
This is just the beginning - and an exiting time for media.
downloads Netflix films to your TV. Last year, the service added
Amazon movie rentals for $1 less than cable, typically.
Now they have just added a host of 'apps' (just think how Apple
dominates our thinking now!). These include services like
Pandora and access to my Facebook and Flickr photo albums.
More exiting to me is a growing host of content - dozens of video
podcasts on technology, news analysis, entertainment.
This means that the promise of 'narrowcasting' - programming
for small audiences who highly value specific content - is really
arriving. I can watch or listen to this programming on my
computers or television sets (and without a doubt soon on my
phone).
The opportunities for enjoying (and sometimes paying for)
content that really interests me is growing. And producers of this
content can now earn a living from an audience willing to pay for
unique services.
This is just the beginning - and an exiting time for media.
Make it for me! Customization continues to
expand in all kinds of consumer products. The
Espresso Book Machine is installed in a growing
number of bookstores. The machine downloads
hard-to-get books. It then prints and binds a copy
just for you.
The machine costs about $100k, so until a
home version is practical, it helps the local
bookstore offer a value-added service.
Retails are reasonable ($20 or so average) -
one shop, called The Harvard Bookstore, prints and
sells about 1,000 books a month.
Even when home versions appear, it's likely that
the quality of the books would remain superior at
the shop. This helps reduce the crushing inventory
requirements of large-scale book retailing.
expand in all kinds of consumer products. The
Espresso Book Machine is installed in a growing
number of bookstores. The machine downloads
hard-to-get books. It then prints and binds a copy
just for you.
The machine costs about $100k, so until a
home version is practical, it helps the local
bookstore offer a value-added service.
Retails are reasonable ($20 or so average) -
one shop, called The Harvard Bookstore, prints and
sells about 1,000 books a month.
Even when home versions appear, it's likely that
the quality of the books would remain superior at
the shop. This helps reduce the crushing inventory
requirements of large-scale book retailing.
A really interesting development is in customized foods. You can find
personalized beef jerky flavors at www.slantshackjerky.com.
They let you choose marinades, rubs and glazes in all sorts of
flavors. For a few dollars more, you can opt for grass-fed beef as well.
The site offers detailed information (in the form of a 'Jerkepedia'), as
well as the usual blog and event listing for their retail store.
personalized beef jerky flavors at www.slantshackjerky.com.
They let you choose marinades, rubs and glazes in all sorts of
flavors. For a few dollars more, you can opt for grass-fed beef as well.
The site offers detailed information (in the form of a 'Jerkepedia'), as
well as the usual blog and event listing for their retail store.
But my favorite customized food shop so far is at
www.chocomize.com. It has a 'Creation Station' that lets you build
a wide variety of the most important food invented. Here's a typical
example:
Orange Bar
Dark Chocolate
Fruits: Orange Peel
Herbs & Spices: Sea Salt
Candy: Candy Orange Slices
Candy: Mini Marshmallows
Candy: Pop Rocks
www.chocomize.com. It has a 'Creation Station' that lets you build
a wide variety of the most important food invented. Here's a typical
example:
Orange Bar
Dark Chocolate
Fruits: Orange Peel
Herbs & Spices: Sea Salt
Candy: Candy Orange Slices
Candy: Mini Marshmallows
Candy: Pop Rocks
Most of us have seen the hundreds (thousands?) of design
images of Apple products created by fans. They may be just the next
version of the iPhone imagined, or they might be far-out devices that
Apple does not make, like giant TV sets.
The amazing aspect of this fan work is that it is created in free,
time, at no charge, by people who are passionate over their products.
Somehow the Dark Knight series of Batman movies has
garnered some of this type of fan passion. A website has published
fan-created movie posters for the next Batman film, The Dark Knight
Rises.
There are 45 of them...and the movie does not come out until
July 2012! This is a marketer's dream - and rare to come by. See the
posters here http://tinyurl.com/4y3ok6b
images of Apple products created by fans. They may be just the next
version of the iPhone imagined, or they might be far-out devices that
Apple does not make, like giant TV sets.
The amazing aspect of this fan work is that it is created in free,
time, at no charge, by people who are passionate over their products.
Somehow the Dark Knight series of Batman movies has
garnered some of this type of fan passion. A website has published
fan-created movie posters for the next Batman film, The Dark Knight
Rises.
There are 45 of them...and the movie does not come out until
July 2012! This is a marketer's dream - and rare to come by. See the
posters here http://tinyurl.com/4y3ok6b