 | |  | |  | |  | |  |
| Marketing Page 2 |
The odd prices used at some retails seem to look cheaper than rounded ones. Even 14.99 is not as interesting as $15.03. It makes you
feel as if the merchant is trying as hard as possible to get to the best possible price.
Now a Cornell study affirms that odd retails have a large effect on the selling price of houses. $391,534 are perceived as cheaper than
round numbers like $390,000.
feel as if the merchant is trying as hard as possible to get to the best possible price.
Now a Cornell study affirms that odd retails have a large effect on the selling price of houses. $391,534 are perceived as cheaper than
round numbers like $390,000.
In fact, the use of zeros in pricing affects the price finially
negotiated for the home:
$391,530 - A zero at the end of the list price will lower the
sale price by 0.72%
$391,000 - Three zeros will lower the sale price by 0.73%
$390,000 - Each additional zero will lower the eventual sale
price by an additional 0.39%
This can total thousands of dollars in the selling price, all
other things being equal.
negotiated for the home:
$391,530 - A zero at the end of the list price will lower the
sale price by 0.72%
$391,000 - Three zeros will lower the sale price by 0.73%
$390,000 - Each additional zero will lower the eventual sale
price by an additional 0.39%
This can total thousands of dollars in the selling price, all
other things being equal.
| From Germany. Chocolate images of the month, in flavors I wish were readily available in the US. |
Everyone talks about user-customized
product. Most famously Nike, but many
others have learned the importance of
allowing customers to design their own
version of a product.
But there is a common purchase that is
always customized by you - whenever you
order a pizza, you make it unique in some
way, via combinations in size, thickness,
and toppings.
Dominos has capitalized on this with their
web-based BFD Builder site. It allows you
to choose all the things you would expect
in a pizza order for a flat rate of $10.99.
That is not the real innovation, however.
Because Dominos lets you register your
pizza so that you can reorder it. In fact, all
other visitors can see your pizza creation
and order it also. It is the Web 2.0 widget
for pizzas!
product. Most famously Nike, but many
others have learned the importance of
allowing customers to design their own
version of a product.
But there is a common purchase that is
always customized by you - whenever you
order a pizza, you make it unique in some
way, via combinations in size, thickness,
and toppings.
Dominos has capitalized on this with their
web-based BFD Builder site. It allows you
to choose all the things you would expect
in a pizza order for a flat rate of $10.99.
That is not the real innovation, however.
Because Dominos lets you register your
pizza so that you can reorder it. In fact, all
other visitors can see your pizza creation
and order it also. It is the Web 2.0 widget
for pizzas!
An associate was discussing the meaning of Blu-Ray as the only surviving high-DVD. Our
conclusion is that it means almost nothing. This is because DVD as a format already feels
obsolete.
My associate uses a web-based system to access his music and movies remotely, in his
vacation home. His libraries are backed up on servers and transferred to his entertainment
systems.
The hotel room with sound system and iPod dock is allowing me to carry my music library with
me.
Which brings us to the likely future. Data storage via Amazon, Google, and now Microsoft is
becoming cheaper and faster every month. Our libraries will soon exist in a virtual cloud, as
will access to rentals and purchases.
conclusion is that it means almost nothing. This is because DVD as a format already feels
obsolete.
My associate uses a web-based system to access his music and movies remotely, in his
vacation home. His libraries are backed up on servers and transferred to his entertainment
systems.
The hotel room with sound system and iPod dock is allowing me to carry my music library with
me.
Which brings us to the likely future. Data storage via Amazon, Google, and now Microsoft is
becoming cheaper and faster every month. Our libraries will soon exist in a virtual cloud, as
will access to rentals and purchases.
I can see a day when we will walk into a hotel room or
visit a home and access our libraries by picking up a
remote control.
Some web-based service will ask for our personal ID,
and then allow us to access anything we own for a small
monthly fee.
If we want, we can buy a movie or TV show anywhere and
add it easily to our virtual library.
We would then access these libraries on TVs,
computers, phones, or other mobile devices.
Hello and Goodbye Blu-ray.
visit a home and access our libraries by picking up a
remote control.
Some web-based service will ask for our personal ID,
and then allow us to access anything we own for a small
monthly fee.
If we want, we can buy a movie or TV show anywhere and
add it easily to our virtual library.
We would then access these libraries on TVs,
computers, phones, or other mobile devices.
Hello and Goodbye Blu-ray.
There are specialist markets for everything. I recently visited what is commonly called the Shanghai Pearl City. this is a multi-story mall of
pearl vendors, carrying an amazing array of pearls. The price range is almost unbelievably wide, sometimes sold in huge strands, and
some costly ones sold as single spheres.
Not knowing anything of pearls, I learned from the vendors that there are up to 1,000 types. Some come from the ocean, some from rivers
(they are cheaper). Japanese pearls look different from Chinese - even the area of the sea when they come from seems to affect their look.
The color, size and shape ranged widely. There were shoppers from around the world there looking for assortment and expertise from the
thirty or so vendors present.
Here is a selection of photos I took from my visit.
pearl vendors, carrying an amazing array of pearls. The price range is almost unbelievably wide, sometimes sold in huge strands, and
some costly ones sold as single spheres.
Not knowing anything of pearls, I learned from the vendors that there are up to 1,000 types. Some come from the ocean, some from rivers
(they are cheaper). Japanese pearls look different from Chinese - even the area of the sea when they come from seems to affect their look.
The color, size and shape ranged widely. There were shoppers from around the world there looking for assortment and expertise from the
thirty or so vendors present.
Here is a selection of photos I took from my visit.
